By Susan Sweeney CA CSP HoF
With hundreds of thousands of confirmed counsel, instruments, and methods, this freshly up-to-date edition explains how you can utilize the newest net 2.0 traits and strategies corresponding to RSS, blogs, podcasting, and cellular advertising for on-line good fortune. marketers, company advertising and marketing managers, small enterprise proprietors, specialists, site owners, contributors, new media execs, and web site designers will locate this guidebook beneficial for constructing on-line strategies. A better half web site offers up to the moment online marketing information and extended details. From optimizing web pages for se's and incorporating dynamic public family members innovations to offline promoting and making sure patron pride, this handbook is unbeatable for important on-line promotional assets.
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Extra resources for 101 Ways to Promote Your Web Site
The title is inserted between the title tags in the header of an HTML document.indicates the beginning of the header, and the ending of the header is marked by . —Comments tag, repeat description here> • Title tag information identifies and describes your pages. Most Web browsers display a document’s title in the top line of the screen. When users print a page from your Web site, the title usually appears at the top of the page at the left. When someone bookmarks your site or adds it to their “Favorites,” the title appears as the description in his or her bookmark file.
The Internet marketer should also ensure that you have used the appropriate repeat-traffic generators (see Chapter 3), appropriate permission marketing techniques (see Chapter 4), and appropriate viral marketing techniques (see Chapter 5). Again, you need to review and approve the changes to make sure your message is still presented appropriately for your target market. Once you are satisfied with the Internet marketer’s work, the next step is graphic design. The graphic designer will develop the “look and feel” for your site—the navigation bar, the background, and the separator bars.
You want to offer something of interest to the market you are targeting. If your target market is gardeners, then a free half-hour landscaping session or free flower bulbs might work. I am a big proponent of leveraging everything you do for maximum marketing results. Almost every repeat-traffic generator provides an opportunity for permission marketing and also for viral marketing. Make sure you review the repeat-traffic generators you use on your site and incorporate the appropriate permission and viral marketing elements.
101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF