By Susan Sweeney CA CSP HoF
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Additional resources for 101 Ways to Promote Your Web Site (101 Ways series
Within each of the sections listed on your main navigation bar, you’re going to have subsections, and so on. 2 shows the storyboard of a hotel’s Web site. 2. Storyboard for a hotel. Planning Your Web Site 17 The storyboard can be created with a software program like Microsoft Visio, with sheets of paper, or with any other mechanism. Quite often when we begin storyboarding a project for a client, we’ll start with yellow sticky notes on a wall. Very low tech, but it works! It is very easy to get a visual of the navigation structure and easy to fill in the content pages (one per sticky note) in the appropriate places.
As noted earlier, you can learn not only from the sites that catch your eye, but also from your competitors’ mistakes. Assess Your Web Site Traffic Logs Your Web site traffic logs can be a source of pertinent keyword information. You can view your traffic logs to see what search terms and search engines people are using to locate your Web site and to help you fine-tune future search engine optimization efforts. If you are not sure whether you have access to a Web site traffic analysis program, check with your current Web site host to see if they provide one to you.
2 for a breakdown of how the search engines score sites. The site with the highest score appears at the top of the results and the rest appear in descending order of their score. The search engines are all fighting for market share. The more market share a search engine has, the more valuable the company is. 2. Formula for how the search engines rank Web sites. search engine has to provide better results than its competition. It is for this reason that the search engines are changing and improving their formulas on an ongoing basis.
101 Ways to Promote Your Web Site (101 Ways series by Susan Sweeney CA CSP HoF