2011: Trendspotting for the Next Decade - download pdf or read online

By Richard Laermer

ISBN-10: 0071497277

ISBN-13: 9780071497275

ISBN-10: 0071641475

ISBN-13: 9780071641470

A greater time on your company begins within the subsequent decade. Are you prepared? during this speedy and livid time computer of a booklet, Richard Laermer exhibits you ways to use-and on occasion abuse-the traits of the subsequent decade (or ) that truly subject. As an writer with a useful crystal ball, a veteran advertising innovator, and media grasp, Laermer foresees a wonderful future-if you begin making plans for it at the present time. occasionally you notice a enterprise evolve and imagine, “I want i might considered that.” together with his trademark razor-sharp sort, Laermer finds the main sensible forecasting secrets and techniques trendspotters. Divided into 9 different types, with greater than seventy two “short-short” chapters and dozens of outrageous sidebars, this attractive e-book indicates you the how you can: learn the indicators effect the traits embody new and reject stodgy expect switch Ask specialists the correct questions search out visionaries and snub fakers Separate the tendencies from fads Use technology-for every little thing take advantage of being sooner than the contest! 2011: Trendspotting for the subsequent Decade is filled with eye-popping predictions (and realities) on how you are going to dwell, paintings, play, purchase, promote, speak, textual content, chortle, and extra. you will find how miniscule cognizance spans increases a necessity for velocity...how to paintings when you are sleeping...how to scrub off mediocrity...and why modern-day conversation units turns into out of date. With 2011you'll how to perform switch rather than trailing it. Laermer calls tendencies as he sees 'em-from what is lifeless to what is sensational to what is novel and what is subsequent. in case you are searching for incredible observations, surprising records, chic insights, and healthy meals for thought--read this ebook. simply because this is often your life...in 2011.

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Extra info for 2011: Trendspotting for the Next Decade

Sample text

Connect the dots, my friends, and before you know it you’ll see that everything does come together in a world that isn’t just about one thing. As a matter of fact, if you study what sports and politics have in common, you’ll see it’s more than cadences. Stock and art markets, not coincidentally, rise and fall at the same rate. International strife and corporate lying are strangely chartable. High finance and lowbrow culture sleep together regularly. A hint for the curious: the trade magazines we spoke about in an earlier chapter are not just for people who toil in those fields.

If you’re lucky enough to remember the office euphoria when IBM introduced the Correcting Selectric, then your head probably spins at the plethora of tools available to office workers in this era. These machines and doodads can help or hinder, and Gumby is all about knowing how to use them to deliver results that have a measurable impact on a noncliché bottom line, whatever your department. Gumby learns. In each of his escapades, Gumby got an education from those around him. He sought information and explanations; he had fun figuring it out.

But it does seem as though, rather than answering the proverbial call, we’ve collectively hit the hold button. In a certain way, the unusual nature of the last two decades might help to explain why the momentous shift into the twentyteens is sneaking below the radar. The beginning of the decade, circa 1991, was a watershed period, as Communism had its Garbo moment and speculation was rampant concerning the end of one century and our bridge to the next. Then Y2K hype dominated the turn of the next decade.

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2011: Trendspotting for the Next Decade by Richard Laermer


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