By Tom Feltenstein
Bigger, Badder, Better!
assault OF THE KILLER advertising TACTICS!
A few years again, advertising super-guru Tom Feltenstein in rewrote the booklet on high-impact advertising that works. Fast-forward to this present day and new applied sciences, extra refined consumers/competitors, and an entire new media panorama have replaced the entire principles. In reaction, Feltenstein has upped his video game, and in , he supplies much more sure-fire advertising thoughts and strategies that allow you to outwit, outthink, and outsell the opposite man.
Based on case stories of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this booklet gives you guidance and tips on various scorching topics:
- Planning the Battle--and selecting the best strategies
- eMarketing, electronic Media/Social Networking
- Grand Opening/Reopening and vacations
- Four partitions advertising and marketing
- Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and present certificate
- Marketing Measurement
No topic what your funds is, one can salary state of the art advertising and promotional campaigns that get the observe out approximately your enterprise, cement the loyalty of your current customers--and win extra new shoppers than you could handle.
Read Online or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition PDF
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Additional resources for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
Let them know that you’re doing a survey, and ask politely if they will fill out the form or answer the questions. Select attractive young men and women with good people skills to collect your data. Be sure you design a survey or an interview that takes just a couple of minutes to complete. com, for more details on the survey. 15. Time Flies Life has speeded up, people are busier than they’ve ever been, and customers consider the reception they receive in most businesses deplorable. People hate slow service, even when it isn’t.
It may reassure you and stroke your ego to know that your customers say you’re great on your own, but those results often conflict with what your customers say when they rate you against the competition. If only 25 percent rate your business better than your competitors’ on quality and service, that means that three out of four of your customers think that you’re the same or worse. You’re lacking a competitive edge when your customers have four places to choose from and there isn’t much that’s distinguishing you.
It takes up to two dozen impressions over a very short time for listeners to remember your message. Running one spot a day over a period of weeks is wasted money. If you can’t run an aggressive program, don’t bother. Try something else. 46 ✹ 501 Killer Marketing Tactics 55. The Case for Cable Billions and billions of dollars are poured into producing and broadcasting lavish television ads. Most of that money is wasted because the environment is so cluttered that no one remembers much of what they’ve seen, and most viewers use the remote to avoid watching the ads.
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition by Tom Feltenstein