Download e-book for iPad: Adland: A Global History of Advertising (1st Edition) by Mark Tungate

By Mark Tungate

ISBN-10: 0749448377

ISBN-13: 9780749448370

Let's face it: advertisements is a type of industries that make you itch to tug again the curtain and have a look backstage. Adland does simply that. It takes an international view of the advance of ads, and utilizing first-hand debts from key figures it takes a troublesome inspect the way forward for advertisements as well.

The e-book contains fresh interviews with the various key avid gamers who formed the area of ads from the Fifties onwards, together with: Jean-Marie Dru, President and CEO, TBWA; Phil Dusenberry, BBDO artistic legend; John Hegarty, Chairman and world wide artistic Director, BBH; Maurice Levy, President, Publicis staff; George Lois, Madison street artwork director; Washington Olivetto, South America's most renowned adman; Sir Alan Parker, movie director, who talks approximately his early profession in ads within the Seventies; Emanuele Pirella, Italian copywriting guru; Keith Reinhard, Chairman Emeritus of DDB around the world; Kevin Roberts, CEO around the globe, Saatchi & Saatchi; Sir Martin Sorrell, CEO, WPP; Cilla Snowball, Chairman, AMV.BBDO.

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Additional info for Adland: A Global History of Advertising (1st Edition)

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In it he described Jesus as the ultimate adman, who had ‘picked 12 men from the bottom ranks of business and transformed them into a world-conquering organization’. Barton advised his clients to get in touch with the ‘souls’ of their companies before they began communicating to the public. After all, if they didn’t have faith in their own organization, how could they preach it to others? ‘Barton had a regard for business that crossed the border from respect to reverence,’ notes an article in Advertising Age (‘Advertising’s true believer’, 3 August 1999).

He was temperamental and he didn’t pull punches. Once he sent me a note that read: “Joel, I thought you promised to show me the Sears ads last Tuesday. ”’ Ogilvy could appear arrogant, although his arrogance seems to have been a cloak for lurking insecurity. He was intelligent enough to be aware of this, and even to have a sense of humour about it. ‘I am a miserable duffer in everything except advertising,’ he wrote in Confessions. ’ Many years later, he gave a speech at the Bombay Advertising Club.

These were among the first to refer obliquely to sex, promising to deliver ‘the skin that you love to touch’ alongside a picture of a young couple. Helen married Stanley Resor in New York in 1917 – one year after the pair had effectively taken control of the agency. JWT was a modern environment in many other respects. It has often been noted that Resor was the first agency boss with a college degree (from Yale, at that) and as such he did not accept the view that advertising had to ‘talk down’ to consumers.

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Adland: A Global History of Advertising (1st Edition) by Mark Tungate

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