By Mark Tungate
Adland is a ground-breaking exam of contemporary ads, from its origins within the nineteenth century to the evolution of the present ads panorama. writer and journalist Mark Tungate examines key advancements in advertisements, from print, radio, and tv ads to the possibilities afforded via electronic media -- podcasting, textual content messaging, and interactive campaigns. Adland specializes in key gamers within the and lines unique interviews with prime names in overseas advertisements, together with Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA all over the world; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the ads in ny and London, and occurring to hide Western Europe and the rising markets of japanese Europe, Asia, and Latin the US, Adland bargains a complete exam of a world and suggests how it's more likely to boost sooner or later.
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Extra resources for Adland: A Global History of Advertising (2nd Edition)
The science of selling In the process of establishing his agency, Ogilvy often spoke of the need to ‘reform’ advertising, well aware that people were as repelled by the business as they were fascinated by it. This was hardly surprising, given that thanks to TV they were being bombarded by more advertising messages than ever before. It also explained the success of Vance Packard’s The Hidden Persuaders, which became a bestseller when it exposed the ‘motivational research’ techniques agencies were using to probe the minds of consumers.
Indeed, when he retired he wrote a book set in bohemian Greenwich Village – and he wrote poetry throughout his life. An acquaintance described this hobby with considerable understatement as ‘surprising’. If the history of advertising has one overriding theme, it is this constant tug of war between two schools: the creatives, who believe art inspires consumers to buy; and the pragmatists, who sell based on facts and come armed with reams of research. In the 1950s, the antithesis of Rosser Reeves (and even of the gentlemanly David Ogilvy) was Bill Bernbach.
He died in 1999, an advertising legend who began his career when he was almost 40. The science of selling In the process of establishing his agency, Ogilvy often spoke of the need to ‘reform’ advertising, well aware that people were as repelled by the business as they were fascinated by it. This was hardly surprising, given that thanks to TV they were being bombarded by more advertising messages than ever before. It also explained the success of Vance Packard’s The Hidden Persuaders, which became a bestseller when it exposed the ‘motivational research’ techniques agencies were using to probe the minds of consumers.
Adland: A Global History of Advertising (2nd Edition) by Mark Tungate