Get Advances in Advertising Research (Vol. IV): The Changing PDF

By Sofie Bitter, Sonja Grabner-Kräuter (auth.), Sara Rosengren, Micael Dahlén, Shintaro Okazaki (eds.)

ISBN-10: 3658023643

ISBN-13: 9783658023645

ISBN-10: 3658023651

ISBN-13: 9783658023652

​Advances in ads learn are released via the ecu advertisements Academy (EAA). This quantity is a compilation of analysis offered on the eleventh foreign convention in advertisements (ICORIA) which was once held in Stockholm (Sweden) in June 2012. The convention collected a hundred and fifty major researchers from 22 international locations lower than the convention subject “The altering roles of advertising”. The booklet offers foreign state of the art learn with 30 articles by means of well known students from the global ICORIA network.

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Armstrong, J. S. (2010), “Persuasive Advertising: Evidence-based Principles,” Basingstoke, Palgrave Macmillan, New York. Barsalou, L. W. (1999), “Perceptual symbol systems,” in: Behavioral Brain Science, Vol. 22, 577600. Barsalou, L. W. (2008), “Grounded cognition,” in: Annual Review of Psychology, Vol. 59, 617-645. Barsalou, L. W. (2010), ”Grounded cognition: Past, present, and future,” in: Topics in Cognitive Science, Vol. 2, 716-724. Barsalou, L. ; Simmons, W. ; Barbey, A. K. and C. D. Wilson (2003), “Grounding conceptual knowledge in modality-specific systems,” in: Trends in Cognitive Science, Vol.

Ricci (2006), “Pleasure or Utility? Time Planning Style and Web Usage Behaviors,” in: Journal of Interactive Marketing, Vol. 20 (1), 45-57. Deighton, J. (2008), “Dove: Evolution of a Brand,” Harvard Business School case number 9-508047 and teaching note. A and G. P. Latham (2002), “Building a practically useful theory of goal setting and task motivation: A 35-year odyssey,” in: American Psychologist, Vol. 57 (9) 705-717. Petty, R. , and J. T. Cacioppo (1986), “The elaboration likelihood model of persuasion,” in: Advances in Experimental Social Psychology, Vol.

Muntinga, Moorman and Smit, 2011), to the best of our knowledge, not much research on the effects of personality traits on brand related behavior in OSNs is available. Hence, the scholarly call for such research remains unanswered (Muntinga, Moorman and Smit, 2011). Similar, many descriptive studies have shown that younger people use OSNs more intensive than older people. To the best of our knowledge, the relationship between socio demographic variables and brand related online behavior is also widely unexplored.

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Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising by Sofie Bitter, Sonja Grabner-Kräuter (auth.), Sara Rosengren, Micael Dahlén, Shintaro Okazaki (eds.)


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