Download e-book for kindle: Advertising Food in Europe: A Comparative Law Analysis by Aude Mahy

By Aude Mahy

ISBN-10: 3869652497

ISBN-13: 9783869652498

Various nutrition legislations issues are dealt with in a different way through some of the nationwide jurisdictions inside of and out of doors of the eu Union. This edited quantity provides many of the nationwide ways on how foodstuffs needs to be effectively advertised around the eu fiscal zone. Following a comparable framework, skilled foodstuff legal professionals supply functional suggestions and convenient perception at the thorniest and the most important nationwide features of meals advertisements inside their kingdom. The e-book is for that reason conceived as a realistic handbook, every one bankruptcy masking one particular nation.

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Extra info for Advertising Food in Europe: A Comparative Law Analysis

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It is therefore of primary importance for food business operators to be aware of the possible restrictions they may face when promoting their products internationally. To date, the principles established by Union law are as follows: a. With respect to certain foodstuffs When it comes to advertising restrictions concerning certain foodstuffs in particular, the main (even the sole) product category whose promotion is clearly restricted is that of alcoholic beverages.  9(1)(e) and 22. 3 The Audiovisual Media Services Directive states that Member States remain free to impose more detailed or stricter rules provided that such rules are in compliance with Union law [Art 4(1)].

459. 2014 11:29:09 CHAPTER 3 Austria of the additives is allowed according to the law. On the contrary, if the use of additives for the foodstuff is forbidden anyway, a corresponding claim suggests that the foodstuff possesses special characteristics when in fact all similar foodstuffs possess such characteristics.  3 LMSVG such advertising based on self-evident product information is misleading.  ‘Fresh’ “Fresh” does not at any rate mean that the product was produced immediately before consumption.

4 Ob 268/98 k – Stockerauer Salaterdäpfel.  4 Ob 200/05 y – naturreines Salat Dressing.  4 Ob 414/87 – Gutes vom Gutshof; see Lothar Wiltschek, UWG, 7th ed.  459. 2014 11:29:09 CHAPTER 3 Austria of the additives is allowed according to the law. On the contrary, if the use of additives for the foodstuff is forbidden anyway, a corresponding claim suggests that the foodstuff possesses special characteristics when in fact all similar foodstuffs possess such characteristics.  3 LMSVG such advertising based on self-evident product information is misleading.

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Advertising Food in Europe: A Comparative Law Analysis by Aude Mahy


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