An uneasy alliance: the mathematics research center at the - download pdf or read online

By Jagdish Chandra, Stephen M. Robinson

ISBN-10: 0898715350

ISBN-13: 9780898715354

Within the publish international battle II period, the math study middle (MRC) was once one of many earliest entire examples of collaboration among the govt and a school. by way of taking a large view of arithmetic that embraced either the natural and utilized branches, the MRC supplied a version of an interdisciplinary attempt that interacted rather well with the spectrum of sciences. This booklet offers with the complicated and hard organizational and medical concerns that arose within the operation of this heart.

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Additional info for An uneasy alliance: the mathematics research center at the University of Wisconsin 1956-1987

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Because of uncertain preference in future consumption occasions, he may diversify his purchase by buying a selection rather than mUltiple units of the same product (Simonson, 1990). Hence, a brand with a wider selection allows consumers to diversify their purchase so as to hedge against their uncertain future preference. While a brand with wider product selection should have a higher brand share, not much empirical work focus on how brand width can be measured and used to predict brand share. This observation has motivated us to obtain a better understanding about how product options affect brand share.

Maddi (1961), Functions of Varied Experience, Homewood, IL: Dorsey Press. Fortune (1991), "Winning over the New Consumer," (July 29), by Patricia Sellars, 113-124. Gilmore, James H. and B. Joseph Pine II (1997), "The Four Faces of Mass Customization," Harvard Business Review (January-February), 91-101. Givon, Moshe (1984), "Variety-Seeking Through Brand Switching," Marketing Science, 3 (Winter), 1-22. Hoch, Stephen J. and John Deighton (1989), "Managing What Consumers Learn from Experience," Journal ofMarketing, 53 (April), 1-20.

Then we introduce three different measures of brand width. Section 3 presents the logit model that is intended to examine the impact of brand width on brand share. We present the model estimation result and discuss its implications in section 4. In section 5, we conduct a simulation experiment to evaluate the long-term impact of stock-out duration and delayed new product introduction on brand share. We conclude in section 6 with suggestions for future research. 1 Product Structure and Measures of Brand Width Product Tree Consider a product category that has several salient features and subtle features.

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An uneasy alliance: the mathematics research center at the University of Wisconsin 1956-1987 by Jagdish Chandra, Stephen M. Robinson

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